Memes about epic fails are immensely popular on the internet. The term "epic fail" can be translated from English as "huge failure", "failure", "grandiose failure".
Very often in the Russian-speaking internet, memes about epic fails can have captions like: "kapez", "loser", "failure", "bad day", "sucker – that's fate", etc. The meaning of these memes is simple and as old as the world. They show and ridicule the most grandiose and ridiculous failures that can await us at every turn, in other words, epic fails.
Even before the appearance of this meme, we used phrases in conversation equivalent to epic fail memes, such as: "morning isn't good", "got up on the wrong foot", "fell – woke up – plaster cast".
These memes have several directions. For example: one second before. In such pictures and photographs, the moment is captured literally one second before some grandiose failure. Most often, one second before falling, collision, etc. Another popular epic fail meme is the stupidity of the person depicted in the photo. Very often on the Internet, you can find staged photos. In cinema, this would be called a bloopers.