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A considerable portion of modern people's time is spent online. Everyone can find necessary information for themselves by browsing news, media files, or communicating. Users communicate on various social networks, forums, and blogs. During communication, they exchange various information and media files. Among the various types of information exchanged during communication, there are internet viruses, such as internet memes. An internet meme is information that spreads spontaneously from user to user through imitation. Memes are a quite popular phenomenon on the Internet. There are many types of memes on the web, and their number increases every year. One of the popular memes is trolling. It is a form of communication on the Internet that involves violating communication ethics. The violation of ethics is manifested in the form of mocking, aggressive, and sometimes offensive behavior. Memes are used to create a conflict situation. The goal of trolling can be news information, various political topics, or aimless confrontation. The first type of trolling is called flame, and the second is called holy wars. The user who engages in trolling can be a personalized participant or incognito. Thus, participants can troll to gain greater recognition, or to troll for the trolling process itself or for other purposes. Such a meme is implemented in places such as social networks, conferences, forums, chats, and other places for communication. The troll penetrates into various thematic communities and acts as a typical participant who shares the problems and ideas of the group. If the group members are aware of the presence of a troll in the group, they are quicker to try to get rid of them. Users who engage in trolling cause significant harm to communication in the group. For example, among the members of the community, there may be distrust, a destructive recommendation or advice may be spread. Trolls themselves create their communities and share the necessary information with each other. This information mainly concerns effective ways of achieving conflict situations in internet communities. The graphical meme trollface is often used to denote trolling.